Inclusive language in job descriptions is crucial to attracting a diverse pool of candidates and fostering an inclusive workplace. Here are some key tips for incorporating inclusive language:
1. Avoid Gendered Language:
• Use gender-neutral titles: Instead of “salesman” or “waitress,” use “salesperson” or “server.”
• Pronouns: Avoid using gender-specific pronouns like “he” or “she.” Use “they,” “the candidate,” or “the applicant.”
2. Be Mindful of Age:
• Avoid terms like “young and energetic” or “seasoned professional.” Instead, focus on the skills and experience required for the role.
3. Focus on Essential Skills:
• Avoid unnecessarily high experience requirements: For example, instead of asking for “10 years of experience,” consider what specific skills are necessary and how they can be demonstrated.
• Avoid exclusive language: Phrases like “native English speaker” can be exclusionary. Instead, specify the actual language skills needed.
4. Avoid Ableist Language:
• Avoid terms that might alienate people with disabilities: For example, instead of “must be able to walk or stand for long periods,” say “the role may involve extended periods of standing or walking.”
• Use people-first language: Use “people with disabilities” rather than “disabled people.”
5. Cultural Sensitivity:
• Avoid language that could be seen as culturally biased: For instance, avoid terms like “fit in with our company culture” unless you define what that culture is in inclusive terms.
6. Inclusive Benefits Language:
• Highlight inclusive benefits: Mention benefits like flexible working hours, parental leave policies that cover all family types, and health benefits that include mental health and transgender-inclusive healthcare.
7. Avoid Jargon and Buzzwords:
• Keep language simple and clear: Avoid terms like “rockstar” or “ninja,” which can be exclusionary or off-putting to some candidates.
8. Promote Diversity and Inclusion:
• Include a diversity and inclusion statement: This can emphasize your commitment to an inclusive workplace, such as, “We are an equal opportunity employer and value diversity at our company.”
Example:
Non-Inclusive:
“We are looking for a young, energetic salesman to join our dynamic team. He will be responsible for closing deals and maintaining customer relationships.”
Inclusive:
“We are looking for a motivated salesperson to join our team. The successful candidate will be responsible for managing customer relationships and driving sales.”
Using inclusive language ensures that your job descriptions appeal to a broader audience, helping you attract the best talent from a diverse range of backgrounds.
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